OpenAI is preparing to launch a ChatGPT search engine


Competition is healthy, so hopefully this search engine turns out to be good.

AI seems like a natural fit for search engine. Here’s hoping that OpenAI gets this right and prioritizes high quality content over SEO-Spam. If they want a fighting chance against Google (who has certainly been scaling up its own AI efforts), they need to provide better results, period. The fact that Google’s quality seems to be on a decline in recent years may open up an opportunity here. As I said, competition is good.

But here’s an interesting thing to ponder: will an AI search engine demote AI-generated content in favor of high quality user-created content?

Update 5/13: Turns out it wasn’t a search engine (at least not at this time). Today’s announcement was for GPT-4o.